MARKETING BUILT FOR HOME SERVICES. NOT "EVERYONE."
Hyperlocal SEO and Google Ads for plumbers, roofers, electricians, HVAC, pavers, and every other home services trade. We’re not a generalist agency — home services is all we do.
Jacksonville-based.
Home services is our only vertical.
One client, 150+ leads in 90 days.
Google Ads clients averaging 10x ROAS.
Get My Free Home Services Marketing Audit
30-minute call. No pressure. We’ll show you 3 ways your current marketing is leaking leads.
Why Home Services Owners Pick Smart Marketing Department
Most agencies sell you a marketing plan they use for everyone — insurance agents, accountants, e-commerce brands. We only work with plumbers, roofers, electricians, HVAC, and pavers. That focus shows up everywhere: the keyword lists, the landing pages, the ad copy, the way we talk about your jobs.
HYPERLOCAL SEO
We rank home services businesses in every city and neighborhood you serve. Real service-area pages, real schema, real GBP signals — not the generic “serving [City]” template the generalists use.
10X ROAS GOOGLE ADS
Our Google Ads clients average 10x ROAS. Vertical-specific negatives, intent-matched landing pages, and call tracking so you can actually see where leads come from — not just a vanity click count.
SPECIALISTS, NOT GENERALISTS
Plumbers, roofers, electricians, HVAC, pavers. That’s our entire client roster. Your account manager already knows your margins, your buyers, and the specific search behavior in your vertical.
Our Customers Say It All
frequently asked questions
Which home services verticals do you work with?
Plumbers, roofers, electricians, HVAC, pavers and hardscape, general contractors, and adjacent residential trades. If you install it, repair it, or maintain it in a homeowner’s house, we can probably help.
I'm smaller than your typical client. Is that a problem?
No. Some of our best work is with 2-5 truck operations. What matters is that you have a clear service area, decent review volume, and a real job-intake process. We’ll tell you on the audit call if you’re ready or if you need to fix the basics first.
Do you do websites, or just marketing?
Both. We’ll audit your current site on the intake call. If it’s structurally OK we’ll work with it. If it’s blocking your growth (slow, bad mobile, thin content) we’ll quote a rebuild. No upsell pressure — just an honest read.
Do you require long-term contracts?
No. Initial 90-day commitment, then month-to-month. 90 days is the honest minimum to see SEO and Ads produce. If we’re not earning our fee, you don’t stay.
How do I know if you're actually delivering?
Every account gets call tracking, form tracking, and a clean two-number dashboard: leads this month + revenue attributable to SMD. Not a 40-page PDF. You’ll know in real time.
YOUR MARKETING SHOULDN'T BE A MYSTERY
Free 30-minute audit. We’ll show you 3 ways you’re leaking leads. Then we’ll tell you if we can help.