Navigating the digital landscape can be tricky, especially for trades businesses that rely heavily on local customers. One of the most powerful tools available to enhance visibility and attract clients is Google My Business (GMB). However, many trades businesses fall into common pitfalls that can hinder their success. Understanding these mistakes and how to resolve them can make a significant difference in your online presence. Here, we’ll explore the top three mistakes trades businesses make with Google My Business and provide actionable solutions to fix them.
1. Incomplete or Inaccurate Business Information
One of the most critical errors trades businesses make is failing to provide complete and accurate information on their Google My Business profile. Your GMB listing is often the first point of contact potential customers have with your business. If your address, phone number, or business hours are incorrect or missing, you risk losing valuable leads.
How to Fix It
Take time to thoroughly review your GMB profile. Ensure that your business name, address, and phone number (NAP) are consistent with what is listed on your website and other online directories. This consistency helps improve your local SEO, making it easier for customers to find you.
Additionally, be sure to include your business hours. If you have special hours for holidays or other events, update them accordingly. Regularly check your information, especially if you change locations or adjust your operating hours.
2. Neglecting Customer Reviews
Customer reviews are a fundamental component of Google My Business. Many trades businesses underestimate the impact that reviews can have on their reputation and search rankings. Neglecting to ask for reviews or failing to respond to them can send the wrong message to potential customers.
How to Fix It
Encourage satisfied customers to leave positive reviews on your GMB profile. You can do this by sending follow-up emails after completing a job or including a request for a review on your invoices. Be sure to make it easy for customers by providing a direct link to your GMB page.
Equally important is responding to all reviews, whether they are positive or negative. Acknowledging positive feedback shows appreciation, while addressing negative reviews professionally can demonstrate your commitment to customer satisfaction. This engagement can enhance your reputation and encourage more customers to choose your services.
3. Ignoring Photos and Posts
Visual content plays a vital role in attracting potential customers. Many trades businesses make the mistake of overlooking the power of photos and posts on their GMB profiles. A profile without images can seem uninviting or unprofessional, leading potential customers to look elsewhere.
How to Fix It
Regularly update your GMB profile with high-quality photos that showcase your work. Before-and-after images of completed projects can be particularly compelling. Ensure that your images are clear and well-lit, as this reflects the quality of your services.
In addition to photos, utilize the posts feature on Google My Business. Share updates about your services, promotions, or industry tips. These posts can keep your audience engaged and informed, and they can also improve your visibility in local search results.
Conclusion
Google My Business is an invaluable tool for trades businesses looking to enhance their online presence. By avoiding these common mistakes—providing incomplete information, neglecting customer reviews, and ignoring photos and posts—you can significantly improve your chances of attracting new customers. Regularly monitor and update your GMB profile to ensure it remains accurate and engaging. With a little effort and attention to detail, your trades business can leverage Google My Business to its fullest potential and stand out in a competitive market.
